Publicación:

Vegacueros del llano: elaboración de productos llaneros a base de cuero vegano

Resumen

Vegacueros del Llano is a business plan that will be developed in Acacias, Meta. This is intended to reach the hearts of the llaneros through products that are friendly to the environment where the surprising culture llanera is identified and stand out. It will be carried out a descriptive research and a non-probability sampling. it is essential to evaluate the viability of the elaboration of typical llaneros products of vegan leather, through the application CANVAS model and data collection through interviews, survey and opinion poll. This will allow to know key aspects and have a better structured plan. On the other hand. the negative and positive impact of Vegacueros will be analyzed from environmental, economic and social perspectives. This information will be of great value for the creation of strategies that allow to enter the market and strategies that help mitigate or decrease the factors that are of little or no benefit.