Publicación: Estudio para la creación de una granja avícola en el municipio “San Antonio del Tequendama - Cundinamarca” con énfasis en la producción y comercialización de huevos orgánicos
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This project focuses on the study for the creation of a poultry farm in the municipality (25645) San Antonio del Tequendama Cundinamarca, taking into account that due to its rural characteristics it is ideal for the adaptation and achievement of the project, involving each one of the infrastructure processes, adequacy, techniques, positioning strategies and obtaining financial results, among others; that were analyzed in the study of the sector, market, technical and financial. This project is focused on the production and commercialization of Creole or backyard chicken eggs (organic eggs or better known as criollos). "Foods are considered" organic "at any stage of their production involving fertilizers, herbicides or chemical pesticides, as well as in the soil where they are grown" (Quitral, Donoso and Acevedo 2017.- p.1) Within the productive process this project will have personnel that have the necessary attributes for the performance of activities within the poultry farm; within the objectives to be developed, lies in the social commitment, that is, create jobs with the possibility of stability for workers, and as the projected good results are obtained, more jobs and better incomes will be generated, than in a certain way It will favor the development of the municipality, taking into account that in a recent study of the ArcGIS portal (DPS 2017) with the support of the General Subdirectorate for the Overcoming of Poverty Management Direction and Articulation of the Social Offer. In March of 2017, it shows that the incidence of unemployment and informal work in the municipality of San Antonio del Tequendama is high; This data is relevant to the fact that this project will contribute to the generation of employment. In the sector study, the PESTEL tool was applied in order to identify those external factors (macro environment) that directly impact this project, such as: political, legal, economic and technological aspects, among others; microenvironment with analysis of each of the forces exposed by Porter; DOFA analysis, Based on this For the market study, an investigation was applied that provides information to determine the size of the market and its main characteristics, it was clarified which will be the target customer and its distribution in the city of Bogotá. Within the investigations, it is worth highlighting the direct and indirect influences that could have an important impact on the activities of this project, identifying opportunities based on the analysis of these; In order to obtain market information, a mixed methodology survey was used, that is, it allowed identifying qualitative and quantitative data of the respondents As part of the differentiating model of the service, the concepts given by the orange economy were landed, allowing the creation of strategies for the proper development of the entire environment. In the development of the technical study, each of the terms referring to the sector was explained, using tools such as flowcharts for describe in detail each of the processes involved in the activities of the poultry farm. Regarding the financial study, each one of the elements or aspects necessary for the elaboration of the financial structures projected for a period of five years was determined and which allowed it to express in detail the achievement of the expected results.