This paper expects the reader knows and internalize the most relevant aspects for admittance on the Shoes industry from analysis of research done at Valle del Cauca district companies, also allowing the reader for identify the pros and cons from the entrepreneurs to penetrate, stand and outstand in the market. Additionally, this document delivers a state of the art, a methodology context and analysis that built the ability to make and develop ideas and take decisions before entering on the industry, or even if the entrepreneur has already entered in it.