Publicación: Estrategia de mercado para incursionar en el medio virtual con la empresa Boss Kids
Portada
Citas bibliográficas
Código QR
Autores
Autor corporativo
Recolector de datos
Otros/Desconocido
Director audiovisual
Editor/Compilador
Editores
Tipo de Material
Fecha
Cita bibliográfica
Título de serie/ reporte/ volumen/ colección
Es Parte de
Resumen
In this document a study is made to generate a market strategy to project a Colombian company, where as the main objective is to look at the role of new technologies and social networks in the incursion of a new market. Children's clothing in Colombia has taken quite some time in the middle of Facebook and Instagram, the two pillars of this research, the parents, the image and the progress of the parents. It is a change where the new market and the currency that is booming as what is "virtual money" emanate a need for social change, now social networks have facilitated in many places the relationship in a direct way with customers and society In this way, Boss Kids, a textile and commercial company from Colombia, will be able to emerge within the virtual market in order to position its brand in more geographical areas and, above all, meet the needs of customers almost instantly.