Publicación: Plan de negocios sobre charlas preventivas para mitigar el bullying en los colegios de la localidad de Engativa
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The purpose of this undergraduate work is to make a business plan where A communicative strategy is proposed that consists of a preventive talk with the quality. It aspires to generate a social change to mitigate bullying or bullying in the school of the Locality of Engativá. During the research development of this document Bullying or School Harassment, is a problem of high incidence in institutions educational, which has been addressed in several investigations: Ortega & amp; Mora Merchán (2008) state that the phenomenon of bullying is one of the most related problems To the climate of coexistence in the classrooms. With the communicative strategy that will be carried out through talks The main data and the factors that affect the student community, all the characters that are part of the institution, as they are, parents, teachers, managers, students, and workers. Evidence the possibilities of the service of humorous talks as long as attends to each one of the established values and the projection of the commercial management.