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The following work presents the study carried out by students of the Cooperativa de Colombia University, which determines the feasibility of creating a fast food restaurant along Ayacucho street, in the city of Medellín, based on different studies that complement and determine the viability of it. For this research methodologies were used such as those taught in the book "Methodology, Design and Development of the research process with emphasis on Business Sciences", exposed by the author Carlos Eduardo Méndez Álvarez, in his 4th. Edition and "Preparation and Evaluation of Projects", by the authors Nassir Sapag Chain and Reinaldo Sapag Chain, in its 5th edition. It took into account factors such as behavior, sales and characteristics of the fast food sector, a market research is conducted where it is possible to analyze in more detail elements such as suppliers, competitors and consumers, where it was determined that 90% of people who travel through this route consume at least once a week some type of fast food and of these 72% have hamburgers as a favorite product. In the technical study, it is decided how the development of the products will be carried out, the characteristics of the premises, the optimal location of the Ayacucho street, adjustments to be taken into account and its plan. The necessary charges for the operation of the restaurant are established, leading to legal procedures, conformation of the organization, permits and legal requirements, trademark and logo, establishment of the organization chart and number of employees to be hired, in addition to working hours and necessary payments of labor obligations. Finally, the Financial study is carried out in which costs and expenses are determined or to be taken into account in the organization, total investments contributed by the partners and the financing established by the defined banking entity. As stipulated in the projected income statement, it is expected to meet a projected demand of 40% in the initial period, which would lead to the attention of approximately 19,236 people, and an annual increase of 5%, generating profits in each of the following periods. Initially, an Internal Rate of Return of 15% was projected, but upon reaching the final result, an IRR of 28.34% was obtained, where there was an increase of 13%, which indicates that the project is viable for investors.