Publicación:

Campaña de neuromarketing para la empresa Cineko Real

Resumen

In the Municipality of Arauca are people with different cultures, Llaneras people are rooted with passion and love for work, we carry the culture in our blood and in this beautiful city we have a cinema, which is not recognized in the municipality because they have not applied Neuromarketing strategies that impact the community. What we wanted was to design a Neuromarketing campaign that reaches people and that generates a positive impact, making known the company Cineko Real in an attractive way for people who do not know that in Arauca if there is Cinema, to start the campaign was designed a Neuroventas model that was used as a reference for the design of this Neuromarketing Campaign, the process was started by creating a Facebook page to publicize the company, then the advertising dummies were designed with the characters of the film Incredible, in which they located their faces and took the photo in the most fun way and before presenting the films a video was presented on the screen where all the photos were taken, all this in order to always remember that time They went to Cinema and they took a different experience from Cineko Real. In the same way, the knowledge of the Neuromarketing Diploma was put into practice which seeks to sell to the mind and touch the emotions of the people, which was reflected in the campaign An Incredible Movie was a moment that they will always remember.