Publicación:

Campaña de neuromarketing para la inclusión social y laboral de personas con discapacidad “somos mas que una discapacidad”

Resumen

The current society has a tendency to discrimination due to the prototypes generated by the majority group, in terms of the physical and mental perception that a person must have in order to be accepted within a social and / or work circle. It is precisely towards this directive that the present research work is directed; which is based on the creation of a social campaign, focused on the change of attitude in the Araucana society, which allows the social and labor inclusion of people in a situation of disability, implementing Neuromarketing as a fundamental tool, where the techniques belonging to neuroscience and digital marketing, all of the above with the purpose of understanding in an assertive manner, the way how the decision making of the consumer is made at an unconscious level of his brain.