Publicación:

Caracterización de las actividades turísticas en la ciudad de santa marta durante el periodo 2010 a 2016

Resumen

The objective of this work is to characterize tourist activities in the city of Santa Marta, determining the tourist offer by levels, identifying the type of promotion and demand and analyzing the efficiency of the administrative management of tourism in the District of Santa Marta against the promotion of these activities at national and international level. The methodology used was a documentary literature review based on studies by the Ministry of Commerce, Industry and Tourism, Santa Marta Chamber of Commerce, SITUR, among others. The results show that tourist activities are carried out through the guidelines of actors such as the Ministry of Tourism, the Tourism Institute of Santa Marta - INDETUR and the Tourism Promotion Fund of Santa Marta, the National Tourism Fund FONTUR among others.