Gestión de la innovación en las microempresas del sector turístico

Abstract

The changes and dynamics of the markets, which characterize the economic world at the present time, mean that companies develop innovation processes and, of course, establish strategies that allow their management. In this sense, companies must innovate. Such is the case of microenterprises in the tourism sector which must manage innovation in such a way that they can be competitive. Taking into account the above, the present study is developed which aims to identify the management of innovation in microenterprises in the tourism sector. The type of research was documentary with a non-experimental and cross-sectional design and in it it allowed to systematize the different theories on the variable management of innovation. It was obtained as a result that the management of innovation in the microenterprises of the tourism sector is a tool to develop strategies for the development of new tourism products and services. Likewise, it is concluded that the management of innovation in microenterprises generates competitive advantage, for which it was recommended that companies should formulate strategies to innovate in products, services and processes.