Publicación: Plan para mejorar el posicionamiento de las organizaciones de economía solidaria—OES—en la población de la zona urbana de Barrancabermeja
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The present investigation is developed with the purpose of identifying the perception that the shopkeepers of the municipality of Barrancabermeja have, on the Organizations of Solidary Economy, with the aim of improving the positioning of these in all the regional territory and helping to turn into promoters of the growth economic activity of Barrancabermeja. We worked through the application of structured surveys to the population under study, in this case, the shopkeepers of the municipality, who answered a series of questions, which helped to identify more clearly and precisely all that the entrepreneurs of this economic group they have to contribute, divided by gender and age range, making this a more specific and concrete investigation, and therefore the most relevant results as well. In general terms, there is a high degree of ignorance about this type of business by the shopkeepers of the municipality, who see with some indifference to the cooperatives, ignoring the added value they can bring to their businesses, so one of the The important recommendations are to focus on effective promotional campaigns to publicize the advantages and possibilities they offer.