Publicación: Cartilla ilustrativa para proporcionar conocimientos financieros básicos a los microempresarios tenderos de la comuna tres de Barrancabermeja.
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This research project aims to show the importance of stores in the economy of a country, as they become an alternative to make daily purchases of people from the low and middle strata, which boosts the economy and rewards the benefits to both parties. The project is focused on the shopkeepers microentrepreneurs of the three commune of Barrancabermeja, establishing as a goal, contribute to the basic knowledge in finance through the preparation of an illustrative primer with basic financial concepts in order to contribute to the benefit of their finances. business. For the correct and effective understanding of the issue will begin explaining what has been the role they have been playing stores in the country, as well as the importance of acquiring basic financial knowledge, showing the evolution of the management of personal finances and the consequences of not applying them correctly. Likewise, a survey will be conducted in the three commune of Barrancabermeja through a survey, which aims to ratify the research hypothesis, which highlights the lack of information of microentrepreneurs who are interested in basic finance in the management of their business. As a final product of the research, our contribution will be the creation of an illustrative booklet addressed to the microentrepreneurs of Barrancabermeja, in order to provide the tools that help them to implement the finances in their businesses, focused on illustrative explanations and examples. practical how to start and guiding them with tips and financial tips for their own benefit and to keep their businesses prosperous.