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The project is to offer the market creative, comfortable, innovative designs, in a striking and useful package that make a difference to the competition and generate greater customer satisfaction. Being made by qualified personnel and using the machinery and technology necessary to achieve this goal, it is intended that beachwear summer heart to position itself as one of the leading brands of swimwear not only in Colombia. For the elaboration of this plan a series of fundamental elements of a degree work was developed, through a guide that contained necessary subjects such as marketing study, theoretical, legal, financial framework, costs etc .; that in the end yielded a result allowing to visualize how viable the execution of this project could be.