Capital humano y su influencia en la competitividad de los hostales en la ciudad de Santa Marta.

Abstract

This degree work has fundamental bases in the description of human capital and its influence on the competitiveness of the hostels in the city of Santa Marta, besides the intellectual conditions that should have employees of these hosting sites to be competitive are set before the competition, the most common and necessary factors to the hostels have increasingly participation in the potential market is determined. the orientation as a source of study to clearly identify preferences by tourists at the time of use services these provide a brief description sites the investment to be made by owners of these hotels to improve infrastructure and training to laborante staff at the hostel, to spend the investigation may be clear of the importance of training workers demonstrated of hostels to offer the best services to customers from the best perspective for them investment plays an important role when generating all these changes that require a plant personnel brainpower to give solutions contribution to the lodging house. It is recommended to establish partnerships with the district government and COTELCO to establish a network system of cooperation among all hoteliers in the city of Santa Marta and therefore get to have a structure of training for employees so they can be strengthened in the hotel sector.