Publicación:

Análisis competitivo de la cadena de suministro de las pymes agropecuaria del departamento del Magdalena – sector bananero y palmero

Resumen

This research work consists of the competitive analysis of the supply chain of agricultural and livestock SMEs of the department of Magdalena banana and palm sector, based on market competitiveness. Through this investigation it was possible to analyze aspects that contemplate the deficit of this competitive market. For the development of the study, it was based on authors such as Porter (2017), Ballou (2004), Soret (2010), Blackwell and Stephan (2002) among others. The type of study is the documentary, with a non-experimental and transectional design and in which two variables were analyzed throughout the investigation; The perception that SMEs manage is to say (they do not have a vision beyond their own limits), and the resources they have to optimally perform their work and have a great performance in the market. The above favored for the formulation of conclusions, which aims to encourage SMEs to achieve a perspective of market competitiveness superior to those they possess to make decisions and thus be a fundamental piece to achieve the goal of being prestigious companies, quoted, enterprising in the business world. After having analyzed all this process it can be concluded that one of the main causes of errors is the fact that SMEs are not performing correctly, since their performance is not suitable for them to be recognized in the industry. In order to train entrepreneurs with a perspective beyond what they are used to.