This article covers the concepts of organizational culture and analyzing competitiveness from different perspectives by different authors who study it from a business point of view the production of goods or services , we see the positive influence of organizational culture for the businesses more competitive , considering the human being as the most important part in all these processes because when the surrounding environment in the organization influences its performance is more favorable positively affects the organization making it more productive to this and therefore more competitive in the market that lies , earning a majority of the market