Publicación:

Diseño de un plan de mercadeo para el sector agroecoturístico del municipio El Retorno en el departamento del Guaviare

Resumen

The design of a marketing plan for the agroecoturístico sector of the municipality of El Retorno in the department of Guaviare, had the purpose of making a strategic diagnosis to establish the comparative and competitive advantages of the municipality El Retorno the department of Guaviare, likewise, with the development of the activities with the population and related actors, it was possible to establish the demand and supply of the agro-tourism sector in the municipality of El Retorno of the department of Guaviare; In the same way, the tourist product was designed to promote agro-ecotourism in the municipality of El Retorno of the department of Guaviare. a descriptive methodology was used, using as a tool of information collection a survey applied to the owners of the lodgings in the municipality and the interview to the travel agencies of Villavicencio, being able to establish the profile that is required to start the market plan of the municipality El Retorno in the department of Guaviare