Publicación:

Acompañamiento en la elaboración de planes de negocio para tres emprendedores con énfasis en mercadeo, vinculados a la Fundación Emprendamos Ya

Resumen

The main objective of this work is to prepare business plans for three (3) entrepreneurs linked to the "Emprendamos YA Foundation", under the methodology of the DREAMBUILDER platform of the UNIVERSITY OF THUNDERBIRD (USA) under the market approach, in where, in conjunction with the foundation, we have already started, the cooperative university of Colombia and each one of the entrepreneurs who are participating in this social project, a cooperative work has been developed through different trainings, which covered topics related to marketing as they are the 4P'S (price, product, place and promotion), market research, innovation, added value among other issues that have given value and have been implemented in the businesses and business ideas of the entrepreneurs. During the development of the solidarity monitors project of the cooperative university of Colombia, the business plan of each of the entrepreneurs was developed, covering various activities such as the characterization of the enterprises so that they could recognize the particularities for the development of the business plans, accompaniment in the process of solving doubts for the completion of the questions and continuous feedback to the foundation on the progress made.