Publicación:

Análisis del posicionamiento de la marca "Aguardiente Antioqueño 24 grados" en los bares del barrio La igualdad (Plaza de las Américas) de la ciudad de Bogotá

Resumen

The bars and clubs area surrounding the Plaza de las Americas mall has grown bigger in the amount of new business and people who frequent the place to enjoy moments of recreation, such as sharing a drink or symply as a place of celebration. For the Sulicor S.A.S company, this sector has a very high potential to increase the number of sales on the most recent product which has been launched to the market, '' Antioqueño 24º Sugarless Aguardiente '', and the product positioning of the same. The following study seeks to analyze through the social survey quantitative research method, the positioning of the ''Aguardiente Antioqueño 24º'' in the area and also comparing it with its competition '' Nectar Club Aguardiente '' produced by the Cundinamarca Liquors Factory (CLF ) since it occupies the biggest market in Bogotá.