Publicación:

Proyecto de fortalecimiento empresarial estratégico dirigido a las micro y pequeñas empresas Ibaguereñas

Resumen

With a 97% representation, microbusinesses play a fundamental role in Ibague’s economy. In contrast, planning and strategic organization, along with financial management, are not strengths of local microbusinesses. This document aims to disclose the individual results obtained from the consulting program executed by the Cámara de Comercio de Ibagué in agreement with the Universidad Cooperativa de Colombia, called "Laboratorios de Fortalecimiento Empresarial". The objective of this program is to strengthen the “Ibaguereños” businessperson selected by the program, who, through basic and advanced administrative management tools, will allow them to improve the perspective of their business and the importance of planning, executing, and measuring objectives in the commercial, financial, or strategic area.