Publicación:

Estudio de los elementos disruptivos en la planeación corporativa de la marca Chevrolet y las concesionarias: caso ColTolima

Resumen

The companies that are distributors have to be consistent with the value promise of their parent company, in this case the ColTolima dealership and the Chevrolet brand; that have some distances from the vision and therefore that gives rise to the present research proposal so that the ColTolima concessionaire has to equate everything of the brand and it is applied to the company and in this way works in the organizational culture in a consistent way and permanent. It should be added that the guidelines included in this research proposal are intended to determine the strategic elements applied by the ColTolima dealership that differ from Chevrolet's strategic corporate culture. It should also be mentioned that strategic planning is a managerial instrument which offers a comprehensive vision of the fundamentals of administration that allows having a broad overview of the organization. In addition, with the construction of this strategic plan, it is intended to use academic concepts and, in this way, create an action plan to define strategies, activities and make an analysis of the strategic situation for better strategic direction of the ColTolima organization.