Publicación: Plan de negocios de una empresa comercializadora de ropa infantil
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This degree work aims to formulate the business plan of a company dedicated to the sale and distribution of basic necessities for children and babies with an age range of 0 to 5 years in the city of Bogotá. For this, a survey was carried out to evaluate the commercial viability of the products, verifying the prices of the items and goods required for the proper operation and start-up of the project. It became necessary to study the different variables of the economic environment, market and the relationship of supply and demand in order to reach a decision based on the business idea. As a deduction, it was obtained that INFANTILES GOGGY has a great acceptability in the potential market, for which the formalization and financing of this is justified to start its operation. In addition to this, we will be constantly working to implement Sustainable Goal No. 8 Decent Work and Economic Growth, since Infantiles Goody is a business that seeks the well-being of its employees and, in turn, receive the return on the investment made.