Publicación:

Facebook como herramienta digital eficaz para dar a conocer las políticas la integración social de género propuestas por la alcaldía de Bogotá en el colectivo LGBTI León Zuleta seccional Bogotá

Resumen

This project seeks to determine how through the social network Facebook, is communicated to the public the district policies of social integration of gender which are currently driving from the city hall of the city Bogotá. It is characterized by the development of a digital tool, the elaboration of a Fan Page on the social network Facebook, which, from a previous study of the processes that generated the social integration and the study of the communicative processes to disseminate information in an educational way, determine its effectiveness for this make them conclude if finally the social network Facebook turns out to be a proper channel to report form clear to the public of the social integration of gender policies proposed by the city hall of Bogotá. There is currently a policy on which it manages the vast majority of activities of the Secretariat of social integration of Bogota, entity in charge of ensuring the inclusion of all individuals in society, this policy is 062 Decree of 2014 on which are born projects such as Project 1101 "Diverse district" which determines the integration policy LGBTI that controls at this moment the integration of the LGBTI people in the city of Bogotá.