Publicación:

Estudio de los elementos para el rediseño estratégico en una entidad cooperativa de ahorro y crédito

Resumen

Associativity is an important part of the economy and it has also been for many the first experience of banking and savings for the inhabitants of developing countries, where these services became widespread less than 15 years ago, they are the employee funds and the cooperatives one of the closest and most beloved entities of the working class that has little savings capacity and many consumption needs (Camara de Comercio Sur y Oreinte del Tolima, 2018). Given the importance of these organizations, the present study of mixed approach starting with the qualitative and then with a quantitative phase of correlational court, in order to meet the objective of formulating the elements for the strategic redesign that contribute to the competitiveness of a company. of savings and credit of the cooperative sector in Ibagué Tolima; the foregoing allows to achieve this strategic redesign for the organization. Within the framework of the proposals, there is the formulation of this study under the parameters of the scientific method and to contribute to research in the business sector and for the region.