Publicación: Estrategia comunicacional para promover el sector del turismo en Suesca, Cundinamarca
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This work about the modality of social, industrial or solidarity practice is focused to be able to stabilize a digital communication strategy for the Suesca municipal hall to help to promote the tourism in that municipality. Throughout the job training process, knowledge as Communication professionals was put into practice. To achieve the objective, as a starting point, a diagnosis of tourism dissemination was carried out to know the channels that the Mayor's Office manages, the interactivity that connects with users and the content that they disseminate. Based on the results of this analysis, it was sought to articulate the resources to develop the proposed digital communication tools to be presented as a product of the strategy that is proposed to be implemented from the last week of November 2021.