Publicación:

Plan de negocio para la viabilidad de prendas de vestir personalizadas ‘‘Unlimited’’’

Resumen

The behavior of the clothing market, allows us to see that it is quite attractive, and it is also a constant generator of income for the country, in terms of exports, Colombia has an excellent attitude in the textile industry. Likewise, the local market is very attractive, since there are different organizations that come to the country to invest, showing themselves as a good business opportunity. Within this globalized world, in order to survive and the new investments that enter the market in order to develop, they must direct their efforts to offer value-added services or new ways of marketing products, towards more accessible distribution channels to buyers., but maintaining the quality and, above all, the prices are competitive. Given this, the opportunities for new companies that consider this idea as the basis for entering the market, may have broad strengths if they take advantage of them to combine them for their benefit. As a principle, a business idea has been conceived, which originates in the exploitation of an alternative sales method, which directs the marketing force towards the buyer. Therefore, Unlimited is a project, with which we want to satisfy the needs of our clients in a very personalized way of dressing, giving the possibility not only to choose designs in the garments but also the materials with which they will be made. Our duty is to be able to fulfill each of the client's desires, comfort, quality and designs, which each person can design their garment, through some parameters through the different points of attention. The company will be dedicated to the production and commercialization of clothing, underwear, bathing suits for women and men, by catalog, electronic commerce, among others from the "Unlimited" brand, so this is a company oriented to the fashion industry aimed at the modern, contemporary and avant-garde market from the selection of original and innovative models, in a complete line with clothing for all occasions. For this, it will be necessary to make the female and male wardrobe from our original designs using quality materials and supplies and in detail manufactured, maintaining the objective of permanently satisfying the desires of novelty, attraction, beauty and sensuality of our consumers, the improvement continuity of our garments and the profitability of the business.