Publicación:

Plan de negocios para la creación de una empresa dedicada a la comercialización de bebidas hidratantes “BAHÍA”

Resumen

Bahía is a business dedicated to the creation and marketing of personalized flavored micheladas, with alcoholic and non-alcoholic beverages, located in the city of Montería, Córdoba, noted for offering a high quality service to the entire population. There is a wide variety of drinks on our menu, which go according to the taste and choice of customers, within these we find coconut lemonade, cherry lemonade, passion fruit juice, Bahía michelada, traditional michelada, which one of these will refer to our name. This company was created by students from the Universidad Cooperativa de Colombia, Montería campus with the aim of applying concepts learned in the business plan course, taking into account the study of the market, the population and the sector due to the particularity of our service.. Regarding the design and structuring of business plans, creation and marketing, initially, the idea was selected; having as a result what are our competitive advantages, that is, our strengths, consecutively the marketing study was carried out that gave us an estimate in terms of prices, and also the expansion in terms of who our potential customers will be, the DOFA among others Subsequently, a technical study was carried out where the distribution of the plant, equipment and necessary facilities, process of creation and provision of services, selection of the raw material, was carried out, in addition the quality control that will be had at the moment of carrying out each one of the processes to obtain procedures with effectiveness and with the highest quality standard, finally a general study was carried out.