Publicación:

Implementación de una tienda virtual que favorezca organizacionalmente a los mercados campesinos en Villavicencio

Resumen

Undoubtedly, the influence of the internet in the daily life of the human being is decisive in the performance of many activities, and electronic commerce is one of these, because it has been growing in Colombia in various sectors and has been increased by Covid-19. The pandemic forced to reinvent itself; virtuality became an excellent alternative. The objective is to design a virtual store for the commercialization of agricultural products of small farmers of the departament of Meta, which will be a very important toll that allows direct commercialization avoiding intermediaries. The recognition of the needs of 10 farmers and 100 people who were surveyed regarding the acceptance or rejection of this technological resource began. As descriptive results, the design of this particular resource shows that these products are clean, cheap and of high quality, where virtual information is one of the best channels with this type of market. Likewise, the concern of farmers in the face of the economic disasters caused by the global Covid-19 pandemic and the interest in innovating markets using technological resources, such as a webside, stands out. Finally, the resource of the page is a necessity, it is implementation is one of the best opportunities.