Taking into account the importance that the Pacific Alliance scenario represents for the region and especially for Colombia, this research proposes from the paradigm of regional governance the creation of guidelines that promote free competition for the mobile telephony market, as a strategy that fosters greater degrees of integration and fosters a more open and transparent economy within Colombia. In this sense, through an exploratory documentary review investigation, the reader is exposed to the arguments why there is a need to intervene in this market and the implicit benefits that free competition would achieve in terms of regional governance.