Publicación:

Estrategias bajo el modelo Perform que optimice el clima organizacional en el sector autopartista Retail

Resumen

The history of retail trade in Colombia is not a fact that is new in our country, this concept has existed since ancient times ago, since the year 1900 when the country's marketing and industrialization began; this as a result of the Colombian businessman looking for new trends to develop and to sell the products. With the economic opening of our country which provided the opportunity for new companies which managed to establish themselves in the Colombian market; With this, the French brand Carrefour around the year 1997 which begins to innovate with new brands, new European trends in the Colombian market, in this period there is a boom and an expansion of business, this is how companies such as: the Chilean Sodimac through homecenter corona (Colombian) 2004, Falabella from Chile in 2007, and the last but not least the American Price Smart (2011). In this scenario of the Retail sector and the consumption of the Colombian public, it is necessary to take into account the automotive sector and its growth, its participation, the sources of employment and its consolidation as a whole of vehicles and imports of automotive or aftermarket parts. The following investigation seeks to determine the necessary characteristics for the creation of high-performance teams in the sales force of 5 auto parts organizations in Bogotá, as well as the advantages and disadvantages that can occur when developing a model of high-performance teams in the retail sector. ; Starting from the motivational theory and the PERFORM model established by Ken Blanchard, short-term factors within the organization and their influence on employees are analyzed.