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Planning is the main phase when starting a business, within the administrative process there is planning, organization, direction, execution and control, the first phase is essential for the execution of the following, therefore before creating an ice cream parlor and greengrocer It is necessary to design an adequate business plan for the correct operation, promoting results aligned with the objectives through the fulfillment of activities; Designing a business plan for an ice cream parlor and greengrocers implies knowing, detailing and designing general and specific objectives, activities to be carried out to fulfill the objectives, sources of information that help to evaluate the activities, techniques and instruments used to the correct handling of the data collected, and expectations of the desired results, all this to partially guarantee the effectiveness of a business idea.