Estructuras semánticas desarrolladas para los medios sociales digitales, una caracterización

Abstract

Communication and Information Technologies are two indivisible elements that are synergistically amalgamated, allowing a constant diversification and transformation of language. To this end, the development and design of digital social media have represented a favorable scenario for such adaptability, since they have come to play the role of content platforms where the construction of a reality designed from the symbolic and subjective representation of the user it is the raw material in its dynamics. This autonomy in the creation of content and the free possibility of broadcasting it, has an intrinsic and extrinsic impact on communication and semantics, generating a distortion on the tacit elements of language, allowing new forms of textual, iconographic, audiovisual expression, among others.