Publicación:

Plan de negocio para la fabricación y comercialización de empaques biodegradables

Resumen

The following work is going to present a business plan, which consist of the production and marketing of biodegradable packaging, that is aimed at banana marketer, nurseries (gardens) and chain supermarkets. For carried out this, we performed a very deep and detailed analysis that allowed us found out that severals companies use 65% of plastic packaging. Therefore, our product is going to be made of banana waste, in this research we also discovered a diversity of qualities and characteristics where a detailed study was made for the location of the raw material, and take advantage of everything from this plant, to achieve the reduction of the consumption of plastic bags with the support of the national government, in order to contribute with the environment care and work for a better world Likewise, a questionnaire aimed at potential farmers is used as an instrument for the development of the market analysis, giving certain information on the demand and profile of the consumers of biodegradable packaging in Santa Marta who would be willing to use the product in order to reduce The consumption of plastic bags that the only thing that does is a bad thing to the environment, after this an operational analysis will be presented where the production process of these packages will be reflected, finally a financial analysis will be carried out to measure the viability of the project.