Publicación:

Diseño de una página web como plataforma multicomercial para empresa Soluciones Financieras en la ciudad de Montería

Resumen

COVID 19 was declared a pandemic by the world health organization WHO, this is an aggressive disease that attacks all types of people and causes serious sequelae to chronic or elderly patients. 50% of the clients of the company under study are pensioners of funds such as colpensiones, fiduprevisora, fopep among others, these clients have been punished with restrictions on free mobility and circulation, which prevents the acquisition of financial services in person, this is why it is necessary to reach that market in alternative ways. Thanks to the first-hand experience of one of the members of the group and in the development of this research work, we were able to identify the enormous limitation to develop the company's corporate purpose in times of pandemic since the company only had face-to-face service channels , distribution and internal communication for the exercise of its functions, placing it in a total impossibility when deploying its commercial activity and even more for expansion and consolidation in the market. Financial Solutions is a company in charge of making or processing payroll credits for pensioners, assets and public employees nationwide. Because the customer niche corresponds to elderly people who have restrictions to move around, it is necessary to create a virtual platform for customer service and recruitment. This medium offers opportunities that have not been sufficiently explored by the company, which has halted its progression as an organization, which leads us to formulate the following problem question; How to Design and implement a web page that serves as a multi-commercial platform for the financial solutions company of the city of montería.