Publicación:

Uso de plataformas digitales de hospedaje y hotelería ilegal caso colombiano

Resumen

The unfair competition from hotels and lodging has caused an increase in the obtaining of a place to choose where to rest on the part of the tourist, on the one hand, it is a point in favor since those who visit these places often do so unexpectedly either due to the lack of planning on the part of this, causing dissatisfaction since these platforms in some cases do not provide what they offer. It is necessary to know the market that tourism offers us in Colombia, one that is constantly growing every day due to the ecological, cultural and social diversity that this beautiful country offers, we seek to identify the best strategies to make changes in the way of choosing a tourist destination to walk, to go on vacation, etc. What is evident is that each Colombian or foreigner always chooses our country as a destination due to all that wealth that allows him to fully enjoy nature, but due to the existing competition in the tourism sector, many companies take advantage and offer through these platforms services that generally do not have.