Publicación:

Propuesta de factibilidad mercadológica y estratégica para la producción de albahaca en municipio de Coello Tolima año 2020

Resumen

Agricultural production has been from its origins a fundamental pillar of economic development of the Tolima region, at present it is the second region of the economy of the Department of Tolima and the first in the municipality of Coello Tolima, in addition to crops of rice, corn, sorghum and mango that represent 75% of the agricultural production of the region (South Chamber of Commerce and Oreinte del Tolima, 2018), the region is diversifying the production of new products for the national and international market such as the Sunflower, the achote, the Tabasco or there common, aromatic plants and the production of basil, being the Basil Basil, the one with the highest growth and expansion in the region. Due to the above, the strategic marketing and sales feasibility proposal is built, as the region has the conditions for the production of this crop, which in addition to being required in the national market has broad expectations of consumption in the North American market, and Mediterranean European, for which it is important to develop this study, in order to verify its productive expectations and commercial growth. That is why this academic proposal is supported by data provided by the company Basil Frams SAS located in the municipality of Coello Tolima, which is dedicated to production and hopes to measure the lines of action for a possible market expansion and strategic market of your product to take it to the international market; Therefore, in the following proposal, it is expected to make use of the strategic and marketing concepts and thereby support the company with the action plan to achieve the expected growth objective and increase its productivity and competitiveness.