Diseño de un modelo de comercialización exclusivo para la granja porcícola de la Colonia Agrícola de Acacias del INPEC

Abstract

Developing high-impact productive projects that generate performance and that once they are maintained over time is one of the great paradigms when it comes to designing strategic plans that allow achieving organizational objectives. Therefore, staying at the forefront requires a broad strategic analysis and if it is the case of being a new company, what is required is an in-depth market study and you will see that it allows you to face internal and external problems and maximize the impact of the strengths and opportunities for the gradual improvement of organizational processes and their impact on the market segment where it is located. The productive project of the procicola farm of the Colonia Agrícola de Acacias of the INPEC has opened the space for the investigative team of the Cooperative University of Colombia through the development of social and solidarity practices to carry out a study of the pig production project of the colony and contribution strategies, plans and recommendations for the improvement of this productive project. That said, the investigation will define a diagnosis, marketing plan and a commercial plan for the pork product project, first going through a diagnosis of the current status of the project until the proposal for the department responsible for the management of the pork farm. and as a result a broad and concise analysis for subsequent applications from the strategic direction of the Colonia Agrícola de Acacias of INPEC.