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Guamal, is a municipality, whose economy is diverse and is focused mainly on agriculture and dairy production, these activities according to Guamal (2021) are the most important, since they generate a high number of jobs and economic benefits for the municipality, in addition to this points out that the livestock sector has an important index in the territory, since the livestock complex collects livestock from the other municipalities of Ariari and the department of Guaviare. This research aims to analyze the public policy of entrepreneurship promoted by the municipal administration of the municipality, as well as the knowledge that the population has of it and its application and effectiveness within the municipality. Since, according to the commercial registry, 554 Natural persons, 108 Legal persons, 530 commercial establishments, branches and agencies and 36 registries of non-profit entities and solidarity economy (CCV, 2020) of this population are registered in the municipality. will take a sample of 200 people, between entrepreneurs and consumers