Publicación: Análisis de la gestión estratégica financiera de la empresa Roott+co S.A.S. durante los años 2018 y 2019
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The objective of this degree work is to carry out a study in the company Rott+ co S.A.S. through an analysis in financial strategic management which focuses on the planning of the organization's resources, since most of the problems lie mainly in decision-making in the same way it has an implication in the financial part because it is the most representative factor in decisions and in conclusion, it seeks to identify different probabilities or options for the company Rott+ co SAS for the operation and continuous improvement in the short, medium and long term, taking into account the panorama of the economic situation of the company during the years 2018 and 2019 in addition to the variables that the company presents when the aforementioned years elapse, projected to fulfill its objectives. Based on this, the strategies that favor the company for its profitability and permanence in the sector will be reflected without neglecting the high rate of new technologies and globalization that affects many companies today.