Impacto de las plataformas digitales y aplicaciones en línea de hospedajes en la Parahotelería en el D.T.C.E.H. de Cartagena

Abstract

In this research project we will present the importance and impact of digital lodging platforms in the para-hotel industry in the Historic Cultural Tourist District of Santa Marta and its surroundings. Today one of the most important factors are digital platforms, bringing these great benefits when conducting new business. Becoming a trend and making known in a fast, easy and agile way the services that these platforms offer, visualizing it in this way at no cost to the user. At the time of carrying out this research, one of its most important components was the lodging services, carrying out a sampling in the city of Santa Marta and its surroundings. All this in order to understand the properties and characteristics that generate value and ease in the search for said services on digital platforms. We got to know a little about the digital hosting platforms most used by users and their characteristics which create communication and advertising strategies to increase their number of users and become a reliable channel due to the possible interaction that users have. In this way, it is possible to make known wonderful places such as its beaches, rivers, the stories of its surprising streets, the famous El Rodadero spa, this being one of the main destinations in the Colombian Caribbean, the amazing Sierra Nevada and the Tayrona park that has the city of Santa Marta.