Publicación: Estrategias para el uso de la intracomunicación en organizaciones colombianas
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This research work aims to reflect on the use of intracommunication in Colombian organizations, making a theoretical contribution of the appropriate implementation map and generalities at the time of deciding to adopt this concept within the daily life of an organization taking into account the market context in which the country's organizations operate; All this from an exploratory descriptive study that uses secondary information when identifying the concepts and generalities of intracommunication, dividing the writing into three sections where, firstly, the concepts and benefits of intracommunication and their combination with organizational strategic planning are addressed. , in order to then seek strategies that would allow its implementation in the study context, ending with very general recommendations on how to effectively implement this type of communication in Colombian organizations.