Publicación: Parámetros estratégicos en la gestión organizacional y su relación con la economía solidaria a través de la metodología Yin. Caso Cootrapeldar.
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The purpose of this report is to present the results of a project that, through the application of a case study, formulated the strategic parameters that are considered good practices in the organizational management of the Cootrapeldar. These practices can be documented and implemented as management tools in any organization belonging to the solidarity economy sector. The project begins by carrying out a bibliographic review on different management tools, which are analyzed in a transversal way to validate their application in Cootrapeldar from the perspective of the principles of the solidarity economy. The case study is carried out through the methodology proposed by Yin, where relevant management variables are identified and described in accordance with the principles of solidarity economy, including concepts such as strategic planning, decision-making process, PEST analysis and SWOT matrix. Next, the key success factors, strategic tools and challenges in times of pandemic for the Cootrapeldar organization are described. Finally, a CMI balanced scorecard is designed, applicable to any savings and credit cooperative. One of the most significant results of the research is that the use of the Yin methodology is very useful because it allows to identify good practices that facilitate the organization to achieve its corporate strategy and that can be replicated to other organizations, improve competitiveness and strengthen the solidarity sector.