Publicación: Plan de mejoramiento para la sostenibilidad económica de las cooperativas de transporte urbano de santa marta, acorde a los valores y principios solidarios, para mitigar los efectos económicos, post pandemia covid 19.
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The Covid 19 pandemic forced the Colombian State to take drastic measures, in order to mitigate the effects on the health of citizens, these measures that contemplated quarantines and restrictions on the mobilization of people caused serious economic problems for the business conglomerate, especially to small companies, which led to a social crisis for the inhabitants. The authorities of the city of Santa Marta, accepting the measures taken at the national level, restricted the mobility of people, which drastically reduced the number of people using urban transport, which is provided by a variety of companies, including cooperatives. Of transport. In this framework, descriptive qualitative research was carried out, through which economic and social effects that the pandemic produced in three cooperatives and the mitigation strategies that were implemented were identified, in order to propose an improvement plan. The field work consisted of conducting semi-structured interviews directed to the managers and associates of the cooperatives, in order to inquire about the effects generated by the Covid 19 pandemic and the actions implemented to mitigate them, as well as about the short-term prospects, medium and long term. The results showed various effects both at an economic and social level in the cooperatives and their associates, as well as the little effectiveness of the strategies that some of them implemented to mitigate such effects. Consequently, it was concluded that it is relevant to propose an improvement plan that contributes to the business strengthening of transport cooperatives, in accordance with the principles of the solidarity economy.