Montería is a city with abundant trade in cleaning products and plastic products, in all types of commerce within the city, plastic is a common denominator for packaging, taking home purchases, etc .; However, there is no evidence of an important use of the use of recyclable or biodegradable plastic, this work seeks to rescue the importance of the use of biodegradable plastic, conforming as a market study where the options for the creation of a company that distribute products of this type in the city for the first time.