Publicación: Propuesta para la reactivación económica del Banco de Bogotá
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A preliminary investigation was carried out to investigate the cause for which a decrease in income is reflected in the financial statements of Banco de Bogotá, caused by the economic crisis at the national level and the continuous changes in tax regulations, which have affected all the economic and financial sector. Regarding this work, the main causes that cause this phenomenon are searched in a specific way. Among many we have customer service, a very high interest rate compared to other entities, few policies that attract small savers and other services provided by the Bank. The present work describes the formulation of the problem and its scope, as well as the objectives pursued. It also studies what refers to the rules, legal decrees that govern the tax applications and benefits granted by the entity. Through an interview with a senior official of the Bank, the position of this entity against the competition was determined. Determining positive results because it is still among the first in the country for its economic stability and the trust that people place in this entity.