Publicación: Plan de negocio de la “Tienda Online Fashion in Makeup” en Villavicencio
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This work proposes a business plan for the implementation of an online store called "Fashion in Makeup" initially focused on women between the ages of 18 to 45 in the city of Villavicencio, where the space in social networks will be used to position the store through advertising strategies. Currently in the field of beauty, despite the existence of different online spaces for the sale of cosmetic products at the national, local level such as social networks and / or online stores, the need arises for women to be able to find in a single site in a way easy beauty products with advice and immediate delivery in the city of Villavicencio, benefiting customers with a reduction in shipping or transfer costs in the acquisition of these products, which is inevitable when the product is in other In the regions of the country, clients will also have the possibility of personalized advice, which is not very frequent in cosmetic sales sites. The business plan was developed under the structure of business plan documents which were the business plan model (Iberbrokers, 2010), business plan (SENA, 2010) and my business model (Lum, 2017), which served as tools to define and create the four major areas of a business idea, reflecting its viability. Additionally, as a data collection tool for the market study, an instrument was applied through a sample of women, whose questions presented the study variables. As a result of the application of the surveys, it was possible to verify aspects such as preferred platform for purchase, possibility of electronic payments, implementation of virtual advisor, in the same way to represent the processes in the creation of the business and finally through financial figures reflect if it is viable its creation.