Publicación: Plan de negocios para la creación de puppy´s club dedicada exclusivamente a la suscripción digital de alimentos y cuidados para perros en la ciudad de Montería
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Design of a business plan for the creation of a company dedicated exclusively to the digital subscription of food and care for dogs in the city of Montería The present business plan design has as its purpose the provision of service of a digital subscription page exclusively for dogs in the city of Monteria, highlighting in this way an individual business growth as well as an improvement in the innovations of the community. In order to obtain information, a previous study of the companies dedicated or similar to the care and feeding of dogs in the city was carried out. With this information it was possible to know the existing need that exists in homes with dogs in this population; through calculated data that allow to know the Monterrey market, in order to see the feasibility of the business idea, defining the acceptance for the implementation phase. The customer service point will have a 24 hours availability service, where the client can subscribe and obtain a feeding plan for his dog, a good care and feeding of the pet. Calculated and projected income and expenses for 5 years, a net present value of 22,087,517 was obtained and for the internal rate of return, it shows a percentage of 5%.