Publicación:

Análisis sistemático literario: el rol del comunicador social y la era digital

Resumen

The role of the social communicator is transformed as the media and audiences are impacted by the constant and accelerated evolution of technology...This means that there is a concern for the development of competencies, skills, technical and theoretical knowledge that the professional must have in their work from the digital age. A systematic analysis of literature was then proposed based on a single objective; to identify the transformation of the role of the social communicator in the digital age, with the emphasis on the documentary review of academic sources since the 2000s, in this way, there was a selection of 60 sources in order to solve the question from the following categories: the transformation of the media and the role of the current social communicator in the digital age. The foregoing allowed to demonstrate the fundamental importance of the academy, training communicators with management skills in ICTs, the appropriation of technological tools for the creation of multimedia and multilanguage narratives in addition to the dissemination of information, the mastery of communicative theories to approach the digital audiences and the appearance of new profiles and communicative roles that expand job opportunities for professionals.