Publicación:

Plan de marketing para la empresa promotora arboleda S.A.S sede Montería, Córdoba

Resumen

Through this research we seek to raise the importance of a marketing plan and how it can improve the lack of customers and achieve a more remarkable and competitive position compared to other companies in the same sector. For this, studies and variables are carried out that allow evaluating the current state of the company Promotora Arboleda S.A.S. An internal “F.O.D. A ", an analysis of the environment" P.E.S.T.E. L ”and a specific analysis of the company“ PORTER ”. All these investigations allow to argue and give as justification to the proposal of a marketing plan focused on the use of virtual platforms as a plan that allows achieving the vision of the company Promotora Arboleda. Construction companies generate resources for their operation and development by participating in the execution of infrastructure, building, and urbanization works, which they generally obtain through public and private tenders, direct awards, or by developing promotions or independent projects that are capable of generating resources. to achieve your goals.