Publicación:

Implementación de estrategias de marketing para la clínica veterinaria Felivet

Resumen

At present, pets or companion animals have become a fundamental part of the family nucleus and as a consequence of this the interest in maintaining their health and emotional balance in good condition has increased. Therefore, it seeks to obtain services and products that have the necessary quality to provide the ideal welfare of the animal and, in addition to this, that can satisfy the needs of a potential client, in an industry that continues to grow more and more. Therefore, this document aims to develop tactics based on strategic and operational marketing, which can implement actions to improve the business-potential customer relationship. In this case, through the analysis of different patterns observed in the Felivet clinic, methods will be established that carry out actions to ensure the sustainability of the business and the innovation of various services, which will allow the increase of new clients and the absolute permanence of those who already is it so. In addition to a greater visualization of the business through the tactics that will be implemented and developed from defining the situational diagnosis of the company and its control indicators. For this, a series of strategies were carried out that would include four substantial aspects for the clinic, such as: 1. customer loyalty, 2. management of social networks, 3. approaching colleagues, students, regarding special discounts and 4 .custom courses. In addition to making potentially strategic alliances that will allow various benefits for clients. This will seek to ensure a greater influx of people into the clinic, an increase in income and the improvement of the services it offers. All this will be evaluated in the course of a year after implementing the marketing plan with the key performance indicators (KPIs).